We recently came across these photos while buying dresses from an old house that was being cleaned out. Someone in the family had worked at this shoe store in Grand Rapids, which I believe was Hoekstra Shoes (John Hoekstra and Bert Hoekstra are identified as the men in the second photo, which is also dated 1950.)
I love that this woman's purchase is wrapped in paper and string. Also, something about the lighting in this photo makes the sales person (who is identified as Wm. Herr on the back of the photo) look rather angelic, doesn't it? He's a Shoe Angel!
Don't you wish you could walk in there and buy those adorable sandals?
I know Ball-Band as a maker of Converse-like canvas and rubber sneakers. Apparently they also made really cute women's casual sandals and shoes.
Here they are in gorgeous technicolor, thanks to this 1951 ad I found at myvintagevogue.