house of charm and distinction

We found these two beautifully illustrated pieces of 1940s sales/marketing for a Grand Rapids clothing company with the fabulous name The House of Charm and Distinction.  They're big--30 3/4" x 22"--and have sales copy for each dress, the sizes and colors available, the type of fabric, pricing, and an area where it appears samples of the color (fabric?) would have been placed.  Each dress is shown in full color against a muted black-and-white background, and each also has a simple line illustration showing a back view of the dress.

There are several references to the war in these pieces, so I'd guess they were produced sometime between 1942 and 1944.

The first poster shows dresses in junior sizes, and the second a mix of juniors' and women's sizes.  You can click the pictures to see them bigger.

The blue dress' skirt has "a wide tuck smack down the center."  Also: "A dress like this is impervious to time and wear; never a day goes by that you won't want to wear it and it carries a most modest price tag."

How cute is the folk dress style jumper on the left?  It is "Tailored as carefully as your kid brother's sportcoat" and is "the prettiest jumper in the world, interestingly priced," which apparently means expensive, since it's the highest priced item on either poster with a $15.95 ceiling price, $7.00-$10.00 more than most of the other dresses.  You'll also notice that this young lady is throwing up the V for Victory symbol (there's a V for Victory pennant and photo of a soldier in the background illustration).

The pink rayon jersey dress on the left also comes in "Airman Blue"--and with "real pockets"!  The cute cotton print on the right: "No more sloppy dressing for the cute little figures.  Today it's snap and contrast for tricking the eye.  Easy-to-wear and easy-to-care-for clothes, priced with young incomes in mind."

The dress on the left is definitely being sold to a patriotic and thrift-minded young lady:  "Clean Cut Classic Ready to Turn In A Gallant Performance on Duty!  No nonsense now--quality casuals are today's darlings.  Each dress must serve many purposes and serve them prettily."

The black rayon crepe on the right has the "festive touch" of a removable yellow flower on the belt.

I love both of these dresses.  The one on the left "has that something that makes gracious allowances if your figure isn't exactly your fortune."  The floral dress has a scalloped button placket.

A couple of cute suits.  "If you are wise you'll have a two-piecer in your wardrobe.  They're chic, versatile, and a great formula for money-stretching."  The suit on the right is priced $7.00 higher than the one on the left.  It's made from shantung and crepe (the left suit is made of spun rayon) and is "a real fashion refreshment in a much uniformed world. . . It's fun, testing your ingenuity in assembling these separates to stretch your war-time wardrobe."  I like the choice of hat, which does indeed make it looks like she's wearing a uniform.

Here's a contrast: an elegant sheer black rayon dress and a girlish cotton dress with ruffled bodice.

"Dame Fashion Finds the Way to Make More of Less Without Sacrifice to Charm. . . That is true because American designers have determined to keep our women looking attractive."  The righthand illustration appears to be a woman of color, which I'm assuming was a rarity at that time.

I wish I knew something about this company.  Grand Rapids was known as a hub of furniture production, not of garment manufacturing.  I haven't found anything on the internet other than an obituary from a woman who used to work at C&D.  Hopefully I'll be able to find something more about them from the library or historical society.

xo

K 

shoe store, 1950

We recently came across these photos while buying dresses from an old house that was being cleaned out.  Someone in the family had worked at this shoe store in Grand Rapids, which I believe was Hoekstra Shoes (John Hoekstra and Bert Hoekstra are identified as the men in the second photo, which is also dated 1950.)

I love that this woman's purchase is wrapped in paper and string.  Also, something about the lighting in this photo makes the sales person (who is identified as Wm. Herr on the back of the photo) look rather angelic, doesn't it?  He's a Shoe Angel!

Don't you wish you could walk in there and buy those adorable sandals?

I know Ball-Band as a maker of Converse-like canvas and rubber sneakers.  Apparently they also made really cute women's casual sandals and shoes.

Here they are in gorgeous technicolor, thanks to this 1951 ad I found at myvintagevogue.

xo

K

beer!

The Grand Rapids Public Museum has a great exhibit on right now, called "Thank you, BEER!" about the history of brewing in Grand Rapids.  I didn't give a hoot about "craft beer" until I moved here and saw how seriously Andy and all his friends took their beer.  It's apparently a grand tradition locally.

I loved the old photos of breweries and the guys who worked at them.  When you look at these photos next to photos of current breweries and their brewmasters, there isn't much difference.  Well, nowadays, the guys are in t-shirts and jeans or shorts, and seem to prefer the beard to the mustache.

There is also a great range of old beer advertisements on display.

Every ad for a German bock beer had a goat on it.  I had no idea why, so I did a Google search.  Apparently the beer now known as "bock" was first brewed in a German town called "Einbeck."  The Bavarian accent of brewers in Munich made "Einbeck" sound like "ein bock," which means "a billy goat."  Hence, all the goats!

These three dimensional shadow box ads are the coolest!

As a lover of both beer and nifty packaging, I could have spent hours staring at the giant beer can collection on display.  (I had a beer can collection, inherited from a family friend, when I was a child.  Obviously a harbinger for my later love of beer!)  Here are some shots of some of my favorites on display.

That Olde Frothingslosh Pale Stale Ale kills me!

So bummed my photo of these 70s gals on cans is blurry.

If you're in Grand Rapids, you should definitely check the exhibit out.  Apparently, they do beer tastings on Tuesday evenings ($5 for five samples).  It runs now through December 30.

xo

k