This time of year always feels like something new is starting. You may not be going back to school, or helping someone else get ready to go back. But you can still sense and enjoy the change of season; you might buy new clothes or redecorate your home. (Though buying new clothes was never a big thrill when I was young, getting new school supplies was, for some reason.) These ads (all from August 1957 issues of Life magazine, which you can peruse in full here, here, here and here) are full of that back to school excitement, advertising all things required, from plaid and wool to...asphalt roads?
Ivy League stripes for "real boys."
This whole ad is awesome. I showed it to Andy and said he should build a wardrobe on this. Especially loving the duffle coats and the desert boots on the fella in the left corner.
I like how Sears covers both the men's and women's looks in this ad, and the added pieces and accessories shown on the right. (The color for autumn 1957 is "Amber Haze"!) Her skirt is fantastic. And look at the men's accessories, etc. on the right--desert boots again! They must have been a hot item that season.
Well, it won't be tough to guess--that plaid dress is calling to me. Mom--make it for me, pleeeeease? Just kidding.
How cute is the little coed lamb logo?
I guess asphalt was kind of a new thing in 1957. The kids in the back of the bus have kind of a desperate look about them...like they want to escape.
This "chubby lass" isn't really fond of the moniker "Chubbettes"...but it's a cute dress!
Cute wool fashions, cute lambs, and cute lamb logo again--this time in a back-to-school beret and scarf!
Lots of summer into fall transition looks from Blue Bell. Loving the shorts and blouse on the girl in the forefront, and the contrasting plaid cuffs on pants on the right. (I have a pair of deadstock Blue Bell jeans in the shop right now, by the by!)