fashions from McCall's, May 1935

I promised another blog of 1930s fashion via McCall's magazine, and here it is!  This is from the May 1935 issue of the magazine, just one month after the first McCall's spread I posted about here.  Click the photos to enlarge them.

The May fashion section starts with a spread on accessories.  It's mostly about hosiery, but I love this quote: "Starting at the top with your new hat, you'll probably decide that sanity in style for spring, 1935, doesn't begin in the head!  For new hats are obviously mad.  If you're lucky enough to find a millinery salesgirl with an eye to what is becoming, you may get a delightful hat that doesn't make you look completely weird."

Evening wear.  An emphasis on oversize collars and lace--the center dress is lace, and the black inset dress has a matching lace coat.

Holy ruffles!  But I rather like the ruffled cape on the third from left.  To quote the copy: "Little capes of lace cannot be withstood."  No, they cannot.

Gah!  I'll take the first three dresses on the left, and the last green one.  Loving the use of "air holes" and cape sleeves to help keep the wearer cool.

I know from life experience:  Scotties make the best accessories!  (McCall's doesn't actually say that, but I really think so.)  Amusing sample of fashion godspeak ("if we say it, it is so") in this section: "Dark tunics are more interesting than light ones, and plain tunics smarter than printed."  Oh, okay.  Whatever you say.  I love the plaid peeking out from the dark tunic, and well, really, everything on this page.

Oh, that sweet little blue suit on the right!

I love the nautical navy linen dress, and the gray and red striped one.

xo

K

McCall's magazine, April 1935

Here are some photos I took of an April 1935 McCall's that was part of an estate buy we made.  It was a fantastic find, especially as I think the 1930s might be--if I had to pick--my favorite era of fashion.  If you click the photos you can make them much bigger, and should be able on some to click through to make them big enough to read the copy (worthwhile, believe me!).  Not only are the fashions amazing, but the illustrations and colors make me giddy!

The black print gown (second from left) is Molyneaux.  The two righthand dresses are Chanel, and though I find ruffles a bit foofy, I do like the dark gray plaid--brings it down to earth a bit.

Click photo to enlarge to read these tips.  I want a pair of mary janes with a Cuban heel, just like Miss Teen Age.

Mainbocher suit on the left; Chanel on the right.  Love the Chanel!

Oh boy--the muted colors!  The bows!  And the short capes!  The tan short-caped ensemble on the right page is Chanel; the brown print dress and jacket on the far right are Molyneux.  And how cute is that cherry print?

I am very much in love with the print chiffon dress on the right--the neckline, the sleeves!

Blue dress with the sailor neckline and maroon scarf.  So cute.

The printed chiffon gown on the right is Mainbocher and I am in love with it.

Fun collars!

I hope you enjoyed this as much as I did.  If so, there's another set to come from McCall's May 1935 issue, in a future post.

xo

K